Corporate Social Responsibility

CSR= Corporate Social Responsibility,

Just because I heard this subject on different discussions several times the last few weeks a quick note on CSR.
The Cyprus economy crisis has came to its higher the last month and most people are calling to stick with Cyprus and show our patriotism,  buy Cyprus made products, employ Cypriots etc.  One of these patriotic actions (as people say) are the reduction of milk prices in two big bakeries companies (milk plus bread = 1.50 instead of 1.50+1.50)

Do they really care for the crisis or is it another marketing communication? I bet on the second.
CSR is not making the firms being more ethical(especially in Cyprus!!) but rather being used by them(Thus, a marketing communication!!) to strengthen their image and show to the consumers that they "care".